ANGARAAFrom the charcoal trade to a brand.
A founder who has already worked in this exact trade, not an outsider with a theory.
We're not building another coal business. We're building India's first organised, premium wooden charcoal brand.
He comes from Yuvraj Industries, a pan-India wooden and iron furniture manufacturing business, and brings hands-on experience in sourcing, materials and operations to ANGARAA.
- 2023Entered the trade
Started in Jaipur with limited resources, handling procurement, suppliers, deliveries, finance and operations himself.
- 2024Paused, by choice
Not for lack of demand. Simply supplying charcoal wasn't enough, so he used the pause to study the market.
- InsightEvery kitchen needs it daily
Restaurants, dhabas, hotels and caterers depend on wooden charcoal every day, yet the trade is unorganised and unbranded.
- TodayANGARAA
A branded, technology-enabled wooden charcoal company, now selling in Jaipur from its Mansarovar godown.